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Bachelor of Business Administration

3 Years (6 Semesters) 100% Online with Live & Recorded Sessions

About

The Online BBA from Assam down town University (AdtU) is designed for learners who want to begin their management journey with a strong academic foundation.

Whether you are a higher secondary graduate preparing for a business career or a working professional looking to upskill, this flexible online programme helps you build essential business competencies without disrupting personal or work commitments.

It will help to develop analytical thinking, communication skills, business acumen, and an entrepreneurial mindset to thrive in a fast-moving, digitally enabled business environment.

Program Structure

Learners will be allowed to select any one specialization during the third semester. Once selected, the same will continue till 6 th semester

Business Economics(4 Credits)
Basics of Accounting(4 Credits)
Human Resource Management(4 Credits)
Principles of Management(4 Credits)
English for Effective Business Speaking(2 Credits)
Quantitative Techniques(4 Credits)

Organisational behaviour(4 Credits)
Business Environment(4 Credits)
Financial Management(4 Credits)
Marketing Management(4 Credits)
Business Information System(2 Credits)
Tour Operation and Destination Management(3 Credits)

Business Ethics & Corporate Governance(4 Credits)
Production Management(4 Credits)
Cost and Management Accounting(4 Credits)
Advertising and Sales Promotion(4 Credits)
Entrepreneurship Management(2 Credits)
Specialization 1
Elective 1(4 Credits)

Research Methodology(3 Credits)
Sales and Distribution Management(4 Credits)
Business Laws(4 Credits)
Professional development: Improve yourself, always(2 Credits)
Understanding the Value of Human-Centered Design(2 Credits)
Specialization 1
Elective 1(4 Credits)
Elective 2(4 Credits)

Business Statistics(4 Credits)
Data Visualization in Excel(1 Credits)
Writing in English at University(2 Credits)
Generative AI for Digital Marketing(2 Credits)
Specialization 1
Elective 1(4 Credits)
Elective 2(4 Credits)
Elective 3(4 Credits)

Strategic Management(4 Credits)
International Marketing(4 Credits)
Project(8 Credits)
Specialization 1
Elective 1(4 Credits)
Elective 2(4 Credits)

Specialization

Each BBA specialization combines foundational business concepts with domain-focused learning, preparing students for entry-level management roles, competitive markets, and higher studies like MBA, PGDM, etc.

Third Semester
Introduction To Cyber Security
Fourth Semester
Human Resource Development
Compensation Management
Fifth Semester
Industrial Relations
International HRM
Talent Acquisition and HR Analytics
Sixth Semester
Labour Laws
Strategic HRM

Third Semester
Overview of Indian Financial System
Fourth Semester
Financial Institution and Market
Financial Services
Fifth Semester
Financial Instruments
Risk Management & Insurance
Portfolio Management
Sixth Semester
International Finance
Strategic Financial Management

Third Semester
Marketing Principles and Practices
Fourth Semester
Principles of Advertising and Selling
Product and Pricing Strategy
Fifth Semester
Brand Management
Social Media Marketing
Ethics in Marketing
Sixth Semester
E-Commerce Marketing
Sustainability Marketing Practices

Third Semester
Principles and Practices of Banking and Insurance
Fourth Semester
Banking Services and Products
Insurance Products
Fifth Semester
Technology in Banking & Insurance
Managing Banking & Insurance Operations
Risk Management in Banking and Insurance
Sixth Semester
Legal & Regulatory Aspects of Banking & Insurance
Financial Derivatives and Risk Hedging